A Global Presence

Title: Market Development Manager

CLIENT:
Client Company is a leading North American arm of a $350 million manufacturer of specialty pressure sensitive adhesive films, foils and tapes for the industrial assembly, automotive OE, electronics, graphic arts, medical, and paper markets. In addition, they offer complete R&D facilities to provide custom designed products to meet the needs of special applications. Their parent company is a multi-national group that markets sophisticated materials for industry worldwide. Company's medical products line entails adhesive films, single/double coated cloth and foam tapes. They are a leader in specialty medical tapes for skin attachments.

POSITION:

• Reporting to the Vice President Marketing, North America, this professional will identify, research, prioritize and develop major new business opportunities in new and existing areas that provide significant new strategic growth to the company.
• Analyzes and defines the market for division product growth within the assigned Medical market segment.  Maintains a served market analysis defining the total market, company market share, competitor market share, and available market share.
• Develops end use marketing plans, business plans, sales strategies and action plans for identified targets of opportunity that clearly define objectives, goals, strategies and tactics, timelines and action assignments.
• Facilitates development of product specifications at strategic accounts and coordinates implementation of application(s) between technical development groups and sales.
• Chairs the Medical Market Direction Team to coordinate major projects through cross functional product development teams.
• Initiates, leads, and directs division new business programs as approved by the Vice President, Marketing.
• Manages product groups within specific markets to achieve annual gross margin targets.
• Provides direction and leadership to other participating division functions to implement marketing strategy and tactics.
• Develops and executes marketing plans and programs, both short and long range, to insure the profit growth and expansion of company products and/or services.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity.
• Develops and recommends pricing strategy for new product and market driven programs.
• Conducts marketing surveys on current and new product concepts.

• Bachelor's Degree in technical discipline highly preferred. Marketing or related Business degree acceptable. MBA preferred.
• 10 years industrial marketing experience related to specialty OEM medical product. Professional on the way up.
• Knowledge of pressure sensitive adhesives and converting processes.
• Should be computer literate, proficient in word processing, spreadsheets, graphics and database programs.
• Capable of leading cross functional teams. Able to "champion" products through their entire life cycle.
• Excellent people skills, communicates well. Highly confident.
• Can define targets. Has eye on the big picture.
• Proven history of success on technical aspects of product development, market development.
• Must be a strong team player. A self starter.
• Can interface with OEM sales force who sell the medical products.
• Understand how that market operates and how to serve it.

• Acquisition driven company.
• Part of a $13 billion worldwide tape market. $6 billion N.A.
• Generating 15% pretax earnings.
• Current growth is twice the rate of market.
• IS0 9001 and 9002 registered.
• Focus is on technology.
• Entrepreneurial setting.

• In the range of $70 - 90,000 plus incentive bonus, up to 20%.
• Generous benefit program.

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